No Realtor, No Problem: A Step-By-Step Guide On How To Sell Your House Without A Realtor


In recent years, a growing number of homeowners, from the lush landscapes of Washington to the sun-soaked shores of Florida, have been embarking on a remarkable journey. This journey allows them to save big on hefty listing commissions by selling their homes without the traditional assistance of a realtor. This path, known as “For Sale By Owner” (FSBO), might initially sound daunting, as it entails shouldering the paperwork, marketing efforts, and showings solo. However, as we’ll explore in this article, FSBO selling is gaining traction as a viable and rewarding alternative to the conventional approach. If you are wondering how to sell your house without a realtor, strap on your seatbelts as we help you unlock the future of home sales.

You must follow a series of carefully planned steps to navigate this journey successfully. Here’s a comprehensive guide to help you tackle the process effectively:

how to sell your house without a realtor

Choosing the Ideal Moment to Sell Your House

When learning how to sell your house without a realtor, remember that late spring and summer, particularly June and July, usually bring the highest demand and better profits. Listing your home on a Thursday can expedite sales and fetch better prices. But, avoid trying to predict market timing because interest rates and housing conditions can change. Overall, spring and early summer, favored for pleasant weather and families seeking homes before the school year, are prime times to sell.

Evaluate Your Home’s Value

When considering how to sell your house without a realtor, setting a fair asking price is essential. You can do this by researching your home’s market value through a process similar to what real estate agents use: Comparative Market Analysis (CMA). Look for recently sold nearby homes (comps) and note whether they sold above, below, or at the listed price, as this will help you assess your home’s value. If online data is insufficient, consult local records and consider utilizing tools like the HomeLight Home Value Estimator for estimates.

Prepare Your Home for Sale

When looking into¬†how to sell your house without a realtor, boosting your home’s appeal is vital. Prepare your house for sale by enhancing its spaciousness and aesthetic appeal through thorough cleaning and depersonalization. Improve its appearance with neutral paint, enhanced lighting, and cosmetic repairs. Consider the value of professional home staging, as it can attract offers 1% to 5% higher than the asking price. Additionally, ensure that your pricing is perceived as fair by organizing, cleaning, decluttering, and addressing minor maintenance needs. A pre-listing home inspection can provide an unbiased assessment to identify any issues affecting a buyer’s offer.

Market Your Property

  • While determining how to sell your house without a realtor, list it on the MLS (Multiple Listing Service), resulting in faster sales and potentially 13% higher selling prices. Craft a compelling listing description and include appealing photos to enhance its attractiveness. Utilize a flat fee MLS service to ensure your home appears in buyer searches within your area.
  • In addition to the MLS, leverage the power of social media by posting your property on platforms like Facebook and Instagram, encouraging friends to share the listing. Mimic successful local agents by adopting their strategies, such as sending postcards, placing yard signs, and posting ‘for sale’ notices in local groups.
  • Consider placing a yard sign to attract nearby, unrepresented buyers. 
  • Investing in professional photography can expedite sales, as homes with high-quality photos tend to sell 32% faster. 
  • Keep printed sales flyers or brochures featuring property details, list price, address, and contact information. 
  • Lastly, consider listing your property on Craigslist, a significant classified ad platform, to expand your reach.

Host Open Houses & Manage Showings

Organize open houses to attract local buyers. Keep these points in mind:

  • Choose a convenient day and time, like Sunday afternoons, for more footfall.
  • Promote your open house on MLS listings, social media, and among your social circles.
  • Create and distribute brochures with property information and photos to engage potential buyers.

Handle Inquiries and Follow-Ups

After your home is listed on the MLS, you can anticipate receiving viewing requests. Agents typically use software and online calendars to manage appointments efficiently and inform sellers when they should vacate the premises. While considering how to sell your house without a realtor, creating a dedicated Google calendar or spreadsheet for this purpose is advisable. Following each viewing, it’s essential to conduct a follow-up. Agents often contact the buyer’s agent for feedback or send feedback request forms. You can also reach potential buyers via call or email to address any questions or concerns. Maintaining professionalism and detachment is crucial, as buyers may hesitate to express negative opinions directly to the owner.

Provide Full Disclosure

You must disclose any issues with the property to potential buyers as required by state laws. This includes problems like flooding, septic system defects, or property boundary disputes.

Negotiate Offers

Remember the fundamental offer negotiation principles when learning how to sell your house without a realtor. You can choose to accept, reject, or propose counteroffers. It’s vital to evaluate all proposals, even lower ones, and be aware of advanced strategies like countering and seeking the highest and best bid. Consider aspects beyond the offer amount, like the ease of closing and buyer financing. For example, a lower cash offer might be attractive for a quicker closing. Assess proposals comprehensively, including closing timelines and unique contingencies, and remember that negotiation is possible, but handle it carefully to maintain a positive buyer-seller relationship.

Manage Contract Timelines

After accepting an offer, you’ll handle various paperwork, from purchase agreements to closing statements. Monitor contract deadlines, such as the inspection period, repairs, or potential cancellations.

States have specific legal requirements for home sales. Consider involving a lawyer to review or prepare necessary documents, including purchase agreements and settlement statements.

Schedule Inspections

Coordinate home inspections with the buyer. Ensure the property is accessible for reviews, but leave the home during this process.

Renegotiate Based on Inspection Findings

When determining how to sell your house without a realtor, it’s essential to anticipate negotiations after a home inspection. Buyers often seek repairs or credits for repairs needed before closing. They may even negotiate a lower sale price in cases of significant issues. Approach these negotiations thoughtfully and be realistic about making concessions. Remember that if one deal falls through, another buyer’s inspector may uncover the same problems. Offering a slight reduction in the sale price could be a strategic move to ensure a successful sale.

Closing the Deal

How To Sell Your House

While you can sell without a real estate agent, a real estate attorney’s assistance can help you navigate complex legal aspects. Ensure your home is clean for the buyer’s walkthrough, pay any required closing costs, sign documents, and hand over the keys. This completes the sale process.


In the bustling real estate market, where agents vie for your attention through billboards and marketing postcards, finding someone to help you sell your home is easy. But here’s the catch: these services come at a price. A listing agent typically claims 3 percent of the selling price, while the buyer’s agent adds another 3 percent to the tab. If you’re eager to sidestep these substantial commission fees, then our guide on how to sell your house without a realtor can be your best bet.